Where food
meets your feed.
InstaCal turns every meal into a post. Follow your friends, find a plate that fits your macros, see where people actually eat, and let the tracking run itself.
Free forever. Upgrade to Pro anytime.
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Fits Build Muscle
53 g protein
"What are the macros?? 🔥"
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210 day streak
legendary
Beef Kofta Rice Bowl
@dylan · KALA Modern Greek
Steak And Eggs With Avocado
@anthony · Home Kitchen
Birria Tacos With Consome
@josh · La Chaparrita
Shrimp Tempura Sushi Roll
@samantha · Sushi San
Pork Belly Rice Bowl
@dylan · Seoul Grill
Chicken Rice Bowl
@marcus · Naf Naf Grill
Beef Kofta Rice Bowl
@dylan · KALA Modern Greek
Steak And Eggs With Avocado
@anthony · Home Kitchen
Birria Tacos With Consome
@josh · La Chaparrita
Shrimp Tempura Sushi Roll
@samantha · Sushi San
Pork Belly Rice Bowl
@dylan · Seoul Grill
Chicken Rice Bowl
@marcus · Naf Naf Grill
Chicken Tikka Kathi Roll
@josh · Wow Bao
Rigatoni Bolognese
@emily · Mama Luigi's
Afternoon Weight Training
@anthony · workout · 45 min
Chicken Rice Bowl With Salad
@sarah · Sweetgreen
Protein Pancakes With Berries
@marcus · Home Kitchen
Steak Cilantro Lime Burrito
@emily · Red's Fresh Kitchen
Chicken Tikka Kathi Roll
@josh · Wow Bao
Rigatoni Bolognese
@emily · Mama Luigi's
Afternoon Weight Training
@anthony · workout · 45 min
Chicken Rice Bowl With Salad
@sarah · Sweetgreen
Protein Pancakes With Berries
@marcus · Home Kitchen
Steak Cilantro Lime Burrito
@emily · Red's Fresh Kitchen
Post Any Meal, Any Way
Whether you are eating out, cooking at home, or meal prepping, there is a way to snap it, post it, and share it in seconds.
Photo Scan
Take a photo of any meal and our AI instantly identifies every ingredient and breaks down the macros. Home-cooked, restaurant plates, anything.
You take the photo.
AI does the math.
Point your camera at any plate. InstaCal breaks it into ingredients, weighs the portions, totals the macros, and tells you where that leaves your day. No typing, no database digging, no guesswork.
- Per-ingredient breakdown from a single photo
- Every plate scored against your goal, like Fits Build Muscle
- Wrong guess? Fix it in plain English, for free
7 oz · 390 cal
2 cups · 330 cal
3 oz · 320 cal
Fix with AI
Wrong portion? Missing ingredient? Say it in plain English and the whole plate recalculates.
InstaCal Coach
A coach that reads every meal and workout you log, recaps your day, and answers questions right in your DMs. Notes are free. Unlimited chat is Pro.
Insight Pages
Every tracking box opens a full page of charts with the Coach's read: calories, macros, streak, burned, distance, training, trends, and progress.
Know whereyour day stands.
Every post you make counts toward the day automatically. One page for Food, one for Fitness, six boxes each, and every box opens a full page of charts. No double entry, no second app.
The Food page.
One day at a glance, then the meals you posted underneath it.
A ring that fills as you post. Burned calories open it back up.
Carbs, fat, protein, and sugar, each against your target.
210 days and counting. Seven dots for the last seven days.
Days on target, within 80 to 110% of your calorie goal.
A read on your latest meal, written the moment you log it.
Your latest badge and how many of the 88 you have earned.
Burned meets eaten.
Log a run by hand or sync Strava and Apple Health. Every session lands in the feed with the route drawn in, splits, pace, heart rate zones, and the net effect on your day: eaten, burned, and what is left. Lifts, rides, swims, and yoga count too.
Consistency, made visible.
Showing up every day should feel like something. Badges to earn, a streak to protect, and a monthly Wrapped that looks good on a story.
Earn it. Wear it.
88 badges across nutrition, training, social, and consistency. Bronze, silver, gold. Level up from First Plate to Elite and see what you are closest to unlocking.
Keep it alive.
One square a day. Twelve weeks of logged, on target, and every macro at a glance, a nightly nudge only on days you have not logged, and a restore if life happens.
Your month, wrapped.
Every month, a story of what you ate, where you showed up, and who hyped you. Pick a look and put it on your story. Your invite link rides along.
Your day, on theHome Screen.
Six Home Screen widgets and two for the Lock Screen. Today's ring, a one tap camera, your streak, what friends posted, and your last workout. Every tap deep links straight into the app. iPhone, iOS 17 and up.
Calories left, three macro bars, and the run that opened them up.
Straight to the camera. Barcode, search, build, and saved one tap away.
The flame, the count, and whether today is logged yet.
Who posted today, with calories on the photo.
Your last workout with the route, burn, duration, and pace.
Start Free. Go Pro When Ready.
InstaCal is packed with features for free. Upgrade to Pro to unlock the full experience.
Free
Everything you need to post, share, and track
- Feed, Explore, Plate Deck, and the map
- Follow friends, likes, comments, and shares
- Photo, label, search, and build a meal
- Fix with AI corrections
- Coach notes on every meal and workout
- Food and Fitness tracking, six boxes each
- Streaks, achievements, and challenges
- Monthly Wrapped and the share studio
- Home Screen and Lock Screen widgets
- Strava and Apple Health sync
- Save and bookmark meals
Pro
Unlock the full InstaCal experience
$29.99 billed yearly
- Everything in Free, plus:
- Barcode scanning
- Log a saved meal again in one tap
- Unlimited Coach chat
- Weekly and monthly Coach recaps
- Insight pages with charts and the Coach's read
- AI Insights and health scores
- Full macro stats and 60/90 day views
- Nearby Slides and the My Meals map
- Streak restore included
- Priority feature updates
Loved by Real Users
From fitness beginners to macro pros, people love how easy and effective InstaCal makes nutrition tracking.
Frequently Asked Questions
Have more questions? Reach out to us.
Other trackers are spreadsheets. This is a feed.
Every other tracker makes eating feel like data entry. InstaCal makes it feel like posting. Follow friends, discover meals near you, and turn every bite into content.
Your Food Feed
See what your friends are actually eating in a feed built for food. Every post shows the photo plus the full breakdown: calories, carbs, fat, protein, sugar. Like it, comment on it, @mention your friends, bookmark it, steal it for dinner tomorrow.
Find a Plate That Fits
Explore knows what you have left today. Plate Deck deals you real meals that fit your remaining calories and protein, and you swipe to keep the ones you like. Below it: plates that fit your macros, trending recipes, and what is worth eating nearby. Three lanes, Eat, Move, and People, so you can find a run route as easily as a burrito.
See Where Friends Eat
Every meal posted at a restaurant drops a pin. Open the map and see what people actually ordered anywhere in your city, with photos and macros instead of five-star reviews from strangers. Flip to Routes and every run and ride you follow sits on the same map.
A Profile That Shows Your Work
This is @dylan, for real: 2,176 posts, a 210 day streak, 68 badges. Every meal and every workout you post builds your grid, like Instagram for what you actually eat and do. Filter it by meals, workouts, or places, keep some posts to yourself with Only me, and go public for accountability or private for peace.
And it goes deeper
This is not a tracker with a feed bolted on. The whole social layer is built in.
Share Studio
Any meal, workout, week, or Wrapped becomes a designed card. Pick a look, drop it on your Instagram story, and your invite link rides along.
Restaurant Pages
Every restaurant gets its own page with every meal the community has logged there. Menus, but honest.
Workouts Are Posts Too
Log a run and it hits the feed with the route drawing itself in, splits, pace, and heart rate. Likes and comments included.
Challenges
Go head to head with friends, scored against your own targets so nobody wins by eating more. Or race a number: run 50 miles, log 25 days.
Private Mode
Go private and approve follow requests one by one. Control the feed, the map, and discovery separately. Some posts can be Only me.
Real Notifications
Likes, comments, replies, mentions, new followers, follow requests, and a badge unlock now and then. Reasons to open the app.